I’m Alexis Rua, and I’ve been administering NetSuite since 2014.
Most of that time has been at small and mid-market companies — importers, wholesale distributors, manufacturers, the 50-to-200-employee range where the NetSuite administrator is also the integrations person, the reporting person, and the one who gets called when the warehouse can’t ship.
I’ve led or worked on more than a dozen implementations, mostly from the customer side. That’s a specific vantage point: not the consultant who configures it and leaves, but the person who still has the instance on Monday and has to live with every decision made during the build.
I’ve also worked the other side of it — implementation and consulting work for companies bringing NetSuite in. Seeing both makes the trade-offs harder to ignore. The choices that look efficient during a build are very often the ones the administrator pays for three years later.
What I actually work with
Saved searches and SuiteAnalytics, SuiteFlow, SuiteBuilder. Inventory and demand planning. The integration layer — EDI, iPaaS, tax automation, bank feeds — and the warehouse systems that hang off it.
Not mastery of all of it. Scar tissue across most of it.
Why this site exists
NetSuite’s official documentation tells you what a feature does. It rarely tells you what happens when you turn it on in a real company with real data and someone in the warehouse who needs it working by Tuesday.
That gap is where I’ve spent my career, and there’s very little written about it. Most NetSuite content online is either vendor marketing or a rewrite of the help centre. Some of it is now generated by people who have never opened the product.
So I’m writing down what I know. The searches I rebuild at every company. The workflow patterns that survive contact with actual approvers. The configuration choices that seem harmless and cost you eighteen months later.
NetSuite Certified Administrator.
A note on what you won’t find here
I won’t name the companies I’ve worked for or the clients I’ve worked with. The war stories are real, but the details are anonymised, and anything specific to an employer stays with that employer. That’s not coyness — it’s the condition that lets me write honestly about what actually went wrong.
You also won’t find me selling anything. This is a place I write down what I’ve learned. If that changes, it’ll be obvious.
One real problem, one fix, one gotcha
Every week. No news roundups, no release-note regurgitation, no “5 tips.”
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